Thursday 6 January 2011

Dalai Lama’s Social Media Strategy

I had an epiphany.

It became clear when I saw the photo of His Holiness the Dalai Lama taking part in his “first” video conference on January 4th, 2011.

Dalai and Macbook

His Holiness’ radiant smile was in face of a 17” Macbook Pro. There are three things that Dalai and I have in common. First, we are Macbook users.

His Holiness’ utensil, of course, is of grander model because it is the Ultimate Mobile Studio.

The day before the epiphany, an 1,176-word article was news-fed to me. It was His Holiness’ wisdom released on the night of December 31, 2010.

I need to confirm with my PR advisers if the Hindu journalists are expectedly absent from mid December like... The 1,176-word article did not appear in the Hindustan Times on January 3, 2011. I speculate that it was a matter of strategic timing.

There was something unique about this 1,176 article. And I meant something rather literal. I shall confirm the exact details in a statistical fashion following a further investigation. After all, we are all scrutinizing readers - except that I don’t have one.[1]

[Footnote 1: I blog for blog’s sake and my lack of momentum meant that I have lost my friendly readers - my friends really - over time. I do have a recent addition of two fans. And when they virtually pulled you over, asking: “Why aren’t you writing? Where are the photos? Did you see my (one-liner) reply to your email?”, it was rather overwhelming, disregarding that I do have weekly video calls with my fan base. “Dad, I have a job.”]

I meant there was reoccurring similarity, not in the article itself, but with the a number of “previous” “status”-es appearing in my News Feed. I am a Facebooker if you are lost by now. I believe that a good number of His Holiness’ words of wisdoms had been fed to me during 2010. I do not remember since when; when I clicked on “Like Dalai Lama.[2]

[Footnote 2: “Mr. Zuckerberg, would you please give me analytics on myself since I diarize with Facebook everyday? It has also become my news and entertainment gateway. Right now, I need to do some research. I do not wish to speak to the Police to find out how they solve the crimes through Facebook. I do not any resources of which are more straining than the Public Sector.]

I speculated that His Holiness’ possibly-voluntary marketing guru ghost wrote the article - hopefully not through an outsourcing or subcontracting arrangement, purely because an epiphany a day is sufficient for my little mind.

The storyboard went: His guru drafted an article a night in 2009. It blossomed to various forms across multiple channels. It reached many, including a little one via Facebook.

The epiphany: His Holiness Dalai Lama has a social media strategy.

Albeit that having a social media strategy is not one of the other two things that Dalai and I have in common, I’d like to suggest His Holiness’ marketing guru[3] to change the “category” of Dalai Lama group[Footnote 4] from “Local Business.” That is not how His Holiness is “positioned”[Footnote 5] in my mind.

[Footnote 3: “Mr. Guru, please call me if you have any questions.”]
[Footnote 4: “Why did I say ‘group’?! I am not a communist! I need to clarify that it’s a Facebook grouping.
[Footnote 5: “Mr. Guru, please call me if you have any questions.”] {{Note of Footnote 5}}

{{Note of Footnote 5: “Mr. Guru, you are welcome to call (reconfirming) as I would be delighted to contribute to the group with my profession. Most important of all, through our collaboration, I hope we can… and it would be my privilege to meet and talk with His Holiness in person.”

Now, how do I get His dear Holiness to call me?

“Dear Dalai, I am very compassionate and believe that we have shared something fundamental in common that you often…”

(1 of N)

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